10-17-2010
The Reporter
"Driven Raceway:
Tracking Business"
10-11-2010
Fairfield Daily Republic
"Driven Raceway Set
to Open Doors"
10-1-2010
Fairfield Daily Republic
"Business Partners Driven
to Succeed in Fairfield"
9-29-2010
Press Democrat
"Rohnert Park Raceway
Expands to Fairfield"
6-27-2010
Fairfield Daily Republic
"Racing Ahead: New Life Looms
on Horizon for Circuit City Site"
6-21-2010
Northbay Business Journal
"Driven Raceway Prepares
Second Venue in Fairfield"
6-20-2010
Press Democrat
"Is Rohnert Park the
Next Tourist Mecca?"
3-10-2010
Press Democrat
"Teens vs. Cops Fundraiser
at Driven Raceway"
9-10-2009
The Community Voice
"Fast Track to Fun in
Rohnert Park"
9-6-2009
Press Democrat
"A Business Plan to
Race Out of Recession"
7-6-2009
North Bay Business Journal
"Telecom Execs Turn to
High-Speed Fun"
RACING AHEAD: NEW LIFE LOOMS ON THE HORIZON FOR CIRCUIT CITY SITE
By Ben Antonius

Driven Raceway soon in Fairfield
A go-kart race track could fill the spot of departed retailer Circuit City, under a new plan.
Driven Raceway, which already operates one track in Rohnert Park in Sonoma County, has received initial permits to convert the former electronics store, which closed in 2008. Current plans call for construction to start in early July and take about three months, leaving a grand opening somewhere in “late fall, early winter,” Chief Executive Matt Stearn said.
“We are pretty optimistic,” he said. “We have done it before, we have a good idea of what is going on.”
Driven Raceway uses carts with electric motors on an indoor track. Stearn said closed retail stores seem to work well -- their Rohnert Park track replaced a Linens ’n Things store -- because they provide large indoor spaces and are typically located in areas that already have commercial traffic.
Company officials hope to install private rooms for birthday parties and corporate events, said Chief Operating Officer Rod Towery. It will also have a snack bar, albeit one that is scaleddown from what they currently operate. The Circuit City site is slightly smaller than their existing facility, and the Gateway Plaza shopping center is also rich with eating establishments.
If the project happens, Driven Raceway would fill one of the major retail vacancies that have plagued Fairfield through the recession.
The interest is a sign that the economy is recovering, Economic Development Director Curt Johnston said during an early June interview. He said he believes it has taken as long as it has because companies interested in expanding during a recession concentrated on larger markets first.
“We are a smaller market and the companies that have been occupying space are first responding to the opportunities in the larger markets,” he said.